Atlanta, GA – December 14, 2022, | Luster’s SCurl, a leading manufacturer of premium men’s grooming products, will return to the Cricket Celebration Bowl Wednesday, December 14th – Friday, December 16, 2022, as the event’s Official Men’s Grooming Lounge host.
Andis Company, a fellow leader in the grooming industry and creator of the Master Cordless Lithium-Ion Clipper being used at the event, will join SCurl by sponsoring four of their elite global educators to style players in the Grooming Lounge. Also joining in the activities in the Fan Fest Area prior to the game, Andis North America Artistic Team Lead and celebrity barber, Kenny Duncan, and Hot Atlanta 107.9 will do a live broadcast with premium giveaways for fans.
“We’re honored to be involved in this year’s Celebration Bowl. Andis incredibly proud to support HBCUs and excited to bring our global educators to provide barbering services and build community with everyone participating, from fans at the Fan Fest Area to players in the grooming lounge,” said Andis Global Education Manager Angie Perino.
Co-hosting a Cuts & Convos conversation with invited barbers and special guests on Thursday, December 15 at 8:30 p.m., SCurl has also partnered with D’USSÉ. D’USSE, the premium spirits brand founded by rapper and record label owner, Shawn “Jay Z” Carter, will provide drinks in the ESPN VIP lounge where the event will be held.
Hosting their inaugural Celebration Bowl Grooming Suite in 2019, SCurl provided haircuts to SWAC and MEAC team players, team staff, band members, and other game guests to outstanding success. After a one-year absence due to the Covid-19 pandemic, both the Celebration Bowl and SCurl marked their return in 2021 for the bowl’s sixth installation championship-style game. Now making their third appearance at the game SCurl is honored to partner with Andis Company and D’USSE to help continue a legacy of excellence.
“At Luster Products, part of our mission is to always be an anchor within our culture and our communities, so we are honored to be back at the Celebration Bowl supporting HBCUs and providing an elevated grooming experience for our young scholar-athletes and future leaders,” said Jory Luster, Sr., President of Luster Products.
“The goal of the SCurl Grooming Lounge is to provide players with access to a top-tier barbershop experience at the bowl game,” said Tarcus Allen, SCurl Brand Manager.
“We want our barber ambassadors to be a positive example for the young football players and inspire them to embrace self-care which often leads to a boost in confidence on and off the field,” she added.
Players and coaching staff from each team will have the opportunity to stop by the SCurl Grooming Lounge conveniently located at The Omni Hotel Atlanta, the official game hotel, to get ready for their team dinners, events, and the big game on Saturday, December 18,2022 at the Mercedes-Benz Stadium.
In addition to complimentary signature haircuts provided by Andis Company global educators and products from SCurl’s Free Flow, Beard and Shave Collections, the SCurl Grooming Lounge experience will also feature on-camera interviews with bowl coaches and players, barbers, and attendees as part of the SCurl Cuts & Convos Live segment that will be happening each day leading up to the game.
The SCurl Grooming Lounge will be open on Wednesday, December 14th from 6 pm – 12:30 am, Thursday, December 15th from 10 am – 5 pm and Friday, December 16th from 9 am – 4 pm.
Featured barber influencers will include Andis Company’s Kenny Duncan (@Kduncangrooming), Eric Cheek (@Clippercoach), Angel Raws (@AngelRaws) and Sean Casey (@twincutz_ceo), and SCurl ambassadors Sipp The Surgeon (@Therealsippthesurgeon) and Kenneth Harris (@_youngrasta_).
About Luster Products
Luster Products, Inc. is the leading African-American owned manufacturer of premium personal care products servicing people worldwide. Luster Products, Inc. includes the following brands: SCurl, Pink, Smooth Touch, YOU Be Natural, PCJ Pretty-N-Silky, Smooth Roots and Designer Touch. For more information about Luster Products, visit www.lusterproducts.com. You can also join the SCurl conversation online on Facebook.com/LusterSCurl and Instagram (@LusterSCurl). To join the conversation about the brand on social media, use its official hashtag #SCurl.
About Andis® Company
Andis® Company is a fourth-generation, family-led business and a market leader in barbering, styling, and animal grooming founded in 1922. Its industry-leading clippers, trimmers, and styling accessories are used by both professionals and DIYers across the globe. The #1 preferred brand for textured hair, Andis remains committed to leading the category while ensuring quality, durability, and innovation. Andis believes that creativity makes the world a better place and takes pride in developing tools and educational resources that help everyone create their way. To find a local distributor or retailer, call 800-558-9441 or visit www.andis.com
D’USSÉ is a bold expression of Cognac that dares the palate like never before. Born from the prestigious Chateau de Cognac, France, D’USSÉ blends over 200 years of tradition with the inspiration of a passionate Cellar Master who set out to create his own legacy. The result is a uniquely powerful, authentic Cognac that starts off with distinguished intensity and then gives way to a pleasantly smooth, balanced finish. The D’USSÉ Cognac range consists of VSOP (Very Superior Old Pale) and XO (Extra Old) qualities. For more information, please visit www.dusse.com